Every 4 years, I hear the same frustration from brands (and have personally experienced it across 4 Olympic activation periods): "The Olympics are starting, and we can't say anything because of Rule 40."

How to guarantee your sponsorship contract is NOT renewed 📉

It’s actually quite easy.
If you want to kill your career in 2026, just follow this roadmap

25 Million views without a single race bib 📉🚀

On December 10th, while most of the peloton was quietly building base miles, Red Bull – BORA – hansgrohe blew up the internet!

After 10 years working with brands, I’ve noticed a recurring pattern: The "Sign & Pray" Strategy 🙏

Brands sign an athlete, send a check, ship some products, and then... wait. They wait for a race win to activate the partnership. They wait for a podium to talk about the product. ⏳

You can’t pay rent with carbon wheels 📉🚲

Too many elite athletes are being offered "product-only" deals or contracts that barely cover travel costs. Here is the reality: Athletes need financial stability to perform.

For decades, the business model of professional sports teams has been static:
Sign talent 🖋️
Hope for a win 🏅
Sell the TV exposure to a title sponsor 📺
Repeat 🔁

But the era of "We've always done it this way" is over.⌛

Relying 100% on sponsorship cash is the biggest risk an athlete can take. 📉💸

We all love sport for its uncertainty. The unexpected comeback, the underdog win, the photo finish. That unpredictable nature is what makes sport beautiful.

But building a business model on "uncertainty" is a dangerous strategy.

Beyond the Jersey Logo: How Team Managers Can Deliver 10x Sponsor ROI📈

The logo placement on the jersey? That’s just the cost of entry. The real return on a brand's investment comes from everything else.