Stop Gambling Your Career.
Start Building Your Business.
Transform your passion and skills into a sustainable income stream that doesn't depend on your race results.
The Problem (The "Why")
Is Your Entire Livelihood Tied to a Finish Line? We love sport because it is unpredictable. But building your financial life on uncertainty is a dangerous strategy. If your income relies 100% on sponsorship contracts, you are at the mercy of marketing budget cuts, injuries, or a single bad day on the bike. The "Privateer" model is evolving. To survive and thrive in 2025 and beyond, you cannot just be an athlete. You must be an entrepreneur.
The Goal: To decouple your revenue from your race results. To give you the financial peace of mind to train harder, race freer, and build a legacy that lasts long after you hang up the bike.
My Proposition (The "What")
Find Your Value. Monetize Your Skill. You have expertise, a network, and a work ethic that most people dream of. But you might not see how to sell it yet. I help you identify your unique "Superpower" outside of sport and turn it into a profitable service.
We will move you from: ❌ "I hope I get a bonus so I can pay rent." To: ✅ "I have a business that funds my season, so I race to win, not to survive."
Examples of Athlete-Entrepreneur Models:
The Expert: Selling coaching, training plans, camps, or product development feedbacks.
The Creator: Monetizing content, selling attention, or exclusive media.
The Freelancer: Offering graphic design, consulting, or community management (using the skills you already use for yourself).
The Speaker: Corporate workshops on resilience and performance.
How We Work Together
Phase 1: The Audit 🕵️♂️ We analyze your profile, your passions, and your hidden skills. We answer the question: What can you offer that people are willing to pay for right now?
Phase 2: The Offer 📦 We package your skill into a clear, professional offer. We define your pricing, your target audience, and your sales pitch. We make it "business-ready."
Phase 3: The Launch 🚀 I help you go to market. We use your existing network and personal brand to find your first clients. No complex funnels, just direct, authentic connection.
Phase 4: The Balance ⚖️ We structure this business so it fits around your training load, not against it. The goal is to fuel your sport, not distract from it.
Is This For You?
This program is for Elite & Privateer Athletes who:
Are tired of the financial stress of the "sponsorship-only" model.
Want to take control of their income.
Are willing to work as hard on their business as they do on their training.
Want to prepare for "life after sport" while still in their prime.