Stop Gambling Your Career.

Start Building Your Business.

Stop begging for sponsors.
Start selling value.

The ultimate business program to transform elite athletes into profitable SMBs (Small & Medium Businesses).

Decouple your income from your race results and take control of your career.

Apply for the Pilot Squad
Apply for the Pilot Squad
Read the Full Manifesto
Read the Full Manifesto

The Reality Check

The Harsh Truth: 95% of athletes are one injury away from bankruptcy.

The "Sandwich-Man" Syndrome is Dead: Relying solely on Sunday's ranking to pay Monday's rent is a losing game. The "Win = Get Paid" model is broken. Brands are no longer looking for human billboards to stick a logo on; they are looking for profitable B2B partners. If you are still accepting "free gear" as payment, you are killing your market value.

The Solution

The Blueprint: How to build your Athlete-Business

Engine 1: Sponsorship 2.0 (The B2B Shift)
Stop sending passive "Press Kits" and start delivering ROI-driven "Pitch Decks". Learn how to price your value, sell your audience, and build active brand partnerships (Content, VIP Experiences, R&D) that brands actually want to pay for.

Engine 2: Skills Monetization (Beyond Racing)
Identify and package your unique "off-the-bike" skills. Whether it's Coaching, Content Creation, Product Design, or Speaking, we structure your service offering to generate sustainable, independent revenue streams.

The Mentor

Why me?

The Insider Advantage: I was the buyer.

Antonin Liverset - 10+ Years on the Brand Side.
Before helping athletes, I spent a decade on the other side of the table managing sports marketing budgets for major brands. I know exactly why a sponsorship deck ends up in the trash, and what a win-win partnerships looks like.

I am giving you the exact playbook brands use to evaluate you.

The Method
& The Pilot Squad

The Pilot Squad: A Field-Tested Methodology This isn't just a video course. It's an active mentoring program designed to build your business infrastructure.

  • Strategic Audit: Defining your DNA, your assets, and your market value.

  • Mastermind Groups: Collective intelligence. Pitch your ideas and get real-time feedback.

  • 1-to-1 Validation: Tailored support to close your deals and structure your business.

⚠️ THE WAITING LIST IS OPEN
Spots Available: 10 (First come, first served). Join the Pilot Squad at an exclusive early-bird rate.

Submit your Application Form
Submit your Application Form

Field-Tested by Elite Athletes

  • Simon Pellaud

    “Thanks to Antonin’s guidance and methodology, I feel truly supported in my daily life as a pro. We are now able to provide my partners with high-level activation strategies that they genuinely value, giving me the freedom to focus entirely on my training and performance.”

  • Annabel Fisher

    “Antonin’s support has been essential since the start of our collaboration. He successfully brought in new partners and ensured we delivered exactly what they needed. We are also working on special projects that allow me to prepare for the future while developing new professional skills.”

  • Gustave Orain

    "With Antonin, we worked on defining exactly what my strengths and unique style are within pro cycling. This shift allows me to focus more on training while building a professional image around my career, with the goal of becoming a full-time pro athlete."

Who is this for?

  • YES: Elite athletes, Privateers, and Young Guns ready to invest in their business education and build long-term value.

  • NO: Athletes looking for a magic trick to get free sunglasses without putting in the work.

Stop Gambling. Start Building.
Please fill out the comprehensive application form below so I can assess your current situation and see if you are a good fit for the Pilot Squad.

Fill out the Application Form
Fill out the Application Form